BUS 300 Week 6

Preparation

·         Reading(s)

o    Chapter 11: Community Relations

o    Chapter 12: Government Relations

·         e-Activities

o    Visit the Oscar Meyer WeinerMobile Website at http://familyfirst.com/the-oscar-mayer-weinermobile-home-page.htmlto learn how Oscar Meyer used the vehicle as a community-relations device.

o    Research on the Internet an example of how the U.S. government used publicity to generate support for a new policy. Be prepared to discuss.

Activities

·         Discussions

Evaluation

Quiz 5: Chapters 9 and 10