BUS 300 Week 8

Preparation ·         Reading(s) o    Chapter 15: Public Relations Writing o    Chapter 16: Writing for the Eye and Ear ·         e-Activity o    Research on PR Newswire ((at http://www.prnewswire.com/) to find one EFFECTIVE (for example, well-written, striking, timely, engaging, persuasive, etc.)press release and one INEFFECTIVE (for example, poorly written, dull, irrelevant, boring, and not persuasive) press release. Be prepared to discuss. Activities ·         Discussions Evaluation ·         Quiz 7: Chapters 13 and 14