BUS 300 Week 7

Preparation

·         Reading(s)

o    Chapter 13: Consumer Relations

o    Chapter 14: International Relations

·         e-Activities

o    Visit the Ronald McDonald Website at http://www.ronald.com/to learn how McDonald’s uses this mascot to relate to consumers of all ages.

o    Choose one large multinational corporation that operates in a number of countries to learn how its public relations activities differ from country to country. Examples of multinational corporations include General Electric, Nissan, Nestle, ExxonMobil, and Siemens. 

Activities           

·         Discussions

Evaluation

Quiz 6: Chapters 11 and 12