BUS 300 Week 2

Preparation

Reading(s)

• Chapter 3: Communication
• Chapter 4: Public Opinion

e-Activities

• Research on the Internet a recent public relations campaign with wide media exposure and evaluate its goal or goals. Be prepared to discuss.
• Research on the Internet a current public relations campaign which applies any one of the theories of communication covered in Chapter 3. Be prepared to discuss.
• Research on the Internet a recent public relations campaign that took advantage of a specific characteristic of attitudes to help shape public opinion. Be prepared to discuss.
• Research on the Internet a recent public relations campaign that sought to manage public opinion on a particular topic, and study the methods it used. Be prepared to discuss.

Inform your professor of your topic for Assignment 1

Activities

Discussions

Evaluation

Quiz1: Chapters 1 and 2