Preparation
Reading(s)
Chapter 1: What Is Public Relations, Anyway?
Chapter 2: The History and Growth of Public Relations
e-Activities
- Research on the Internet a current news story that is widely reported in the national media and that involves public relations. Be prepared to discuss.
- Research on the Internet a celebrity who has generated negative publicity in recent years for his/her sponsoring company. Be prepared to discuss.
Research on the Internet a company or celebrity which/who was either successful or unsuccessful in following Ivy Ledbetter Lee’s formula for public relations: focus on providing honest and accurate information to the public. Be prepared to discuss.
Activities
Introduction Discussion
Discussions
Evaluation
None
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