BUS 300 Week 3

Preparation

Reading(s)

Chapter 5: Management

Chapter 6: Ethics

e-Activities

Research on the Internet a recent public relations campaign that was undertaken to address a corporate scandal or misbehavior by a government official or celebrity, and study what part ethics played in the campaign, whether positively or negatively. Be prepared to discuss.

Research on the Internet a recent public relations campaign that applied one or more of the ethical theories covered in Chapter 6. Be prepared to discuss.

Activities

Discussions

Evaluation

Quiz 2: Chapters 3 and 4